When creating an Omnipresence In Marketing the benefits of improved search engine optimization rankings are exponential to say the least. Bobby Barr Media are testament to this as we use high quality off page back link building strategies across multimedia platforms. This provides a better online omnipresence in search engine 1st page results. It is the ultimate god like status FOR YOUR BUSINESS DNA of being everywhere online digitally..
Creating online omnipresence strategies is more important in 2020 and beyond, here is why. It is estimated that 60%+ of online searches will be in voice over format like siri and alexa, which are the two most common ones. If your business is not visible in search engines like Google, Bing & Yahoo 1st pages, you will lose sales to your competitors.
When you communicate with people, clients, potential new customers over different platforms, this is called an omnipresence. To get the best visibility out of your omnipresence means you have to work smart and be more creative for higher rankings.
Most people have an omnipresence across, Facebook, Snapchat, Instagram, Linkedin and many other social media platforms. When you are a business, how you communicate with new enquiries interested in your services is very different.
Utilising keywords based on your niche, or what your competitors are using is very important if you want to be seen online.First of all, try a google search on what you do for your local area, if you rank on the first page, that is a good start. If you do not rank at all then you need to create strategies to have more visibility & omnipresence.
One – Create and optimize a Google my business page (GMB) also claim the free website. Provide information about what you do and the services provided, use good strong keywords associated with your niche. Link from the appointments tab to your contact us page on your website, this is a very valuable backlink.
Two – Create small articles on social media platforms to tell a story about what you do. Focus on using keywords naturally but specific to your niche throughout, use 50-150 words. For longer posts create a blog page or site. You must use 1500 – 3000 words to be relevant for seo, again use good keywords in the writing to be visible.
Three – Produce videos, over 1 billion hours of video is watched on youtube every day. Search Engines Google, Bing & Yahoo favour this type of content over written articles. Short 2-3 minute explainer videos are great for engagement, upload them onto your GMB page also. Using video with & without voice over will improve your seo rankings
Four – Audio is fast becoming a useful tool for search engine rankings as it keeps viewers engaged for longer. Create a podcast, talk about what you do, record in audio on your phone and talk about the services you offer. Write the audio down and turn it into a video also.
Five – Off Page SEO marketing is very important for ranking higher in the search engines. Creating a backlink building marketing strategy back to your website and or social media is paramount. When you create links from high authority media sites they are a very valuable link for improved seo visibility and higher ranking in Google, Bing & Yahoo 1st page results.
Now you have learned 5 very valuable tricks to increase your online visibility, this creates your digital DNA in the search engines to form an omnipresence. Click the BLUE links to see what an online omnipresence looks like and how we create it. Good luck to all on your digital marketing for improved seo journey.
The areas Bobby Barr Media covers as a digital marketing strategist services UK agency are. Leeds, Bradford, Huddersfield, Manchester, Liverpool, Birmingham, Leicester Nottingham, Sheffield, London, Newcastle, Wales, Ireland, Scotland UK & United States